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How It All Began

Dan Itel | Founder, Creative Director

Dan started Cliff Jump Media in 2019 after two decades in the news business on both the national and local stage. An award-winning writer, editor and designer, Dan has a passion for digging into a good story and telling it in a way that connects with readers. A creative by nature, he's now leveraging his talents as a journalist into advertising copywriting, content creation, branding and marketing solutions for your company. 

He came to the Central Coast in 2016 as an editor for The Tribune and instantly fell in love, not only with the area but his now fiancé. He's a ski bum from Oregon turned wannabe surfer living the good life in Shell Beach.