How It All Began

Dan Itel | Founder, Creative Director

Dan started Cliff Jump Media in 2019 after two decades in the news business on both the national and local stage. An award-winning writer, editor and designer, Dan has a passion for digging into a good story and telling it in a way that connects with readers. A creative by nature, he's now leveraging his talents as a journalist into advertising copywriting, content creation, branding and marketing solutions for your company. 

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He came to the Central Coast in 2016 as an editor for The Tribune and instantly fell in love, not only with the area but his now fiancé. He's a ski bum from Oregon turned wannabe surfer living the good life in Shell Beach.